Neverending
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Post by Neverending on Aug 13, 2017 19:14:06 GMT -5
Does anyone know what, if anything, Paramount Pictures gets a piece of when it comes to merchandising rights for Transformers, as opposed to what Hasbro keeps? I suspect Paramount only gets a cut from the merch that features the movie versions, but even then, how much could it really be? I was at Target earlier, and their Transformers section of the toy isle had three different Transformers toy lines! There were movie toys, cartoon toys and G1 based toys, and there were far fewer movie toys than either of the other two. If Paramount didn't get a hefty piece of the merchandising profits, they lost money on The Last Knight. That POS has finally petered out at $594 million in ticket sales. At a production cost of $217 million, with another $100 million in marketing, there's no way Paramount cleared a profit on pure box office. In other news, Baby Driver reached $100 million domestically. First Edgar Wright movie to do so. |
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Dracula
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Post by Dracula on Aug 13, 2017 19:16:43 GMT -5
First one by a wide margin.
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Wyldstaar
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Post by Wyldstaar on Aug 13, 2017 19:16:57 GMT -5
In other news, Baby Driver reached $100 million domestically. First Edgar Wright movie to do so. Good for Edgar! His film deserved to get even more, but Sony gave it a bad release date. |
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Deexan
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Post by Deexan on Aug 18, 2017 20:09:50 GMT -5
If Paramount didn't get a hefty piece of the merchandising profits, they lost money on The Last Knight. That POS has finally petered out at $594 million in ticket sales. At a production cost of $217 million, with another $100 million in marketing, there's no way Paramount cleared a profit on pure box office. How come? Where else is their money going? I'm genuinely curious. I'd always been told that movies need to make 3x their budget to profit (blockbusters, anyway), but I thought that was due to marketing expenditure being 200% of ave. blockbuster budget. Enlighten me, my liege. |
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Wyldstaar
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Post by Wyldstaar on Aug 18, 2017 21:14:15 GMT -5
If Paramount didn't get a hefty piece of the merchandising profits, they lost money on The Last Knight. That POS has finally petered out at $594 million in ticket sales. At a production cost of $217 million, with another $100 million in marketing, there's no way Paramount cleared a profit on pure box office. How come? Where else is their money going? I'm genuinely curious. I'd always been told that movies need to make 3x their budget to profit (blockbusters, anyway), but I thought that was due to marketing expenditure being 200% of ave. blockbuster budget. Enlighten me, my liege. I'll do my best, young squire. It did indeed used to be the rule that the box office needed to be three times the budget in order for the studio to see a profit, but that was back when the domestic take was what the studio was depending upon. Since they primarily worried about the US, the marketing budget wasn't all that large (at least not by today's standards). Now that modern movie theaters are more common throughout the world, the studios spend far more on marketing than they ever did in the past. These days, more is spent on marketing to the overseas market than the domestic, but they're still spending just as much here at home as they did before. Any blockbuster can be assumed to have a marketing budget of $100 million these days. It may actually be bigger than that, but it's a safe benchmark. On average, the studio keeps 50% of the worldwide box office take, so for The Last Knight that's $297 million. Since Paramount spent $317 million, they lost money. |
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Post by Deexan on Aug 18, 2017 21:26:16 GMT -5
Appreciated, Sir.
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Deexan
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Post by Deexan on Aug 18, 2017 21:42:08 GMT -5
How come? Where else is their money going? I'm genuinely curious. I'd always been told that movies need to make 3x their budget to profit (blockbusters, anyway), but I thought that was due to marketing expenditure being 200% of ave. blockbuster budget. Enlighten me, my liege. I'll do my best, young squire. It did indeed used to be the rule that the box office needed to be three times the budget in order for the studio to see a profit, but that was back when the domestic take was what the studio was depending upon. Since they primarily worried about the US, the marketing budget wasn't all that large (at least not by today's standards). Now that modern movie theaters are more common throughout the world, the studios spend far more on marketing than they ever did in the past. These days, more is spent on marketing to the overseas market than the domestic, but they're still spending just as much here at home as they did before. Any blockbuster can be assumed to have a marketing budget of $100 million these days. It may actually be bigger than that, but it's a safe benchmark. On average, the studio keeps 50% of the worldwide box office take, so for The Last Knight that's $297 million. Since Paramount spent $317 million, they lost money. So Dunkirk had a budget of $100m, now on $376m WW. Can see it spluttering over $500m at a push - is that a loss? How long will Nolan be able to have the freedom he's currently perceived to have given his current trajectory: $250m > $1b $165m > $675m $100 > $500m (estimated) Is there a pattern? More freedom = less BO? Will he have to compromise next time around? |
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Neverending
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Post by Neverending on Aug 18, 2017 21:45:20 GMT -5
I'll do my best, young squire. It did indeed used to be the rule that the box office needed to be three times the budget in order for the studio to see a profit, but that was back when the domestic take was what the studio was depending upon. Since they primarily worried about the US, the marketing budget wasn't all that large (at least not by today's standards). Now that modern movie theaters are more common throughout the world, the studios spend far more on marketing than they ever did in the past. These days, more is spent on marketing to the overseas market than the domestic, but they're still spending just as much here at home as they did before. Any blockbuster can be assumed to have a marketing budget of $100 million these days. It may actually be bigger than that, but it's a safe benchmark. On average, the studio keeps 50% of the worldwide box office take, so for The Last Knight that's $297 million. Since Paramount spent $317 million, they lost money. So Dunkirk had a budget of $100m, now on $376m WW. Can see it spluttering over $500m at a push - is that a loss? How long will Nolan be able to have the freedom he's currently perceived to have given his current trajectory: $250m > $1b $165m > $675m $100 > $500m (estimated) Is there a pattern? More freedom = less BO? Will he have to compromise next time around? If it gets a Best Picture nomination, the box office won't totally matter. |
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Post by Deexan on Aug 18, 2017 21:50:33 GMT -5
Don't the Academy have beef with Nolan? Which is ironic, considering he's obsessed with keeping cinema relevant.
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Post by Neverending on Aug 18, 2017 21:52:15 GMT -5
Don't the Academy have beef with Nolan? Which is ironic, considering he's obsessed with keeping cinema relevant. 2017 has been shit. They might invite him this year. |
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Post by Dracula on Aug 18, 2017 21:56:50 GMT -5
Don't the Academy have beef with Nolan? Which is ironic, considering he's obsessed with keeping cinema relevant. They have a beef with superhero movies and "confusing" science fiction. They LOVE World War II though. |
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Post by Deexan on Aug 18, 2017 21:57:22 GMT -5
They need to send an IMAX ratio-enabled TV with the screeners FFS
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Post by Deexan on Aug 18, 2017 21:59:40 GMT -5
Don't the Academy have beef with Nolan? Which is ironic, considering he's obsessed with keeping cinema relevant. They have a beef with superhero movies and "confusing" science fiction. They LOVE World War II though. I feel like the WWII obsessives dwindle with every passing year... |
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Post by Wyldstaar on Aug 18, 2017 22:00:40 GMT -5
What Neverending said.
Dunkirk is a prestige picture. The studio will be happy if it breaks even. With a $100 million budget, $100 million marketing, the studio needs $400 million at the box office to break even. That's assuming they actually spent so much on marketing. I'm kinda doubtful they did. A dour WWII movie about the British isn't likely to play very well in Asia, and the studio is well aware of that. Asia like their Hollywood movies full of explosions and flash, like Transformers, Guardians of the Galaxy or Fast/Furious.
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Post by Deexan on Aug 18, 2017 22:02:34 GMT -5
What Neverending said. Dunkirk is a prestige picture. The studio will be happy if it breaks even. With a $100 million budget, $100 million marketing, the studio needs $400 million at the box office to break even. That's assuming they actually spent so much on marketing. I'm kinda doubtful they did. A dour WWII movie about the British isn't likely to play very well in Asia, and the studio is well aware of that. Asia like their Hollywood movies full of explosions and flash, like Transformers, Guardians of the Galaxy or Fast/Furious. They marketed the fuck out of it over here. Either way, thanks:  |
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Post by Neverending on Aug 18, 2017 22:07:57 GMT -5
They have a beef with superhero movies and "confusing" science fiction. They LOVE World War II though. I feel like the WWII obsessives dwindle with every passing year... They're into movies about the Black experience now. |
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Post by Deexan on Aug 18, 2017 22:15:22 GMT -5
"The Black Experience"... imagine the theme park ride. It puts you in stasis so you can fully live through being exported as a commodity from your homeland over multiple decades, then comes the reverse loop-da-loop of slavery, followed by a short period of calm serenity as slavery is abolished! Yay! You feel like your country has turned a corner (as you turn an actual corner) only to realise that racism never went away, and nor did the ride's tracks, which are now going around in infinite loops as time progresses and yet the world you live in repeats the same discrimination upon you again and again, in increasingly subtle and faux-acceptable ways. And the ride won't stop.
Yeah - the Black Experience. Let's put some white humans on that ride. They need it.
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Post by Dracula on Aug 18, 2017 22:18:00 GMT -5
I feel like the WWII obsessives dwindle with every passing year... They're into movies about the Black experience now. If only Spike Lee had held off on making Miracle at St. Anna... |
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Neverending
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Post by Neverending on Aug 20, 2017 12:17:22 GMT -5
Hitman's Bodyguard - $21.6 million
Opening next week... um... well, that was summer everyone. Garbage.
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Post by Neverending on Aug 27, 2017 11:48:15 GMT -5
No one went to the movies this weekend.
Opening next weekend... shit...
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Post by Neverending on Sept 3, 2017 12:41:30 GMT -5
No one went to the movies this weekend.
Opening next weekend... IT!
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Post by Neverending on Sept 17, 2017 17:58:28 GMT -5
After two weeks in release, Stephen King's IT has grossed $218.7 million domestically. There hasn't been a horror this successful since the heyday of M. Night Shyamalan.
Opening next weekend are Friend Request, The Lego Ninjago Movie and Kingsman: The Golden Circle.
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Neverending
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Post by Neverending on Sept 21, 2017 20:16:12 GMT -5
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Post by Neverending on Sept 24, 2017 16:39:46 GMT -5
The #1 movie is.....
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KINGSMAN with $39 million.
IT is #2 with $30 million. Ninjago #3 with $21 million.
IT has grossed $266 million domestically.
Opening next weekend are a remake of a Joel Schumacher movie and the annual Tom Cruise movie everyone ignores.
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Post by Wyldstaar on Sept 24, 2017 22:59:17 GMT -5
Opening next weekend are a remake of a Joel Schumacher movie and the annual Tom Cruise movie everyone ignores. is also being released next weekend. |
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